How to Use Hashtags and Topics to Grow Your Reach

Hashtags help the right people find your post. Used badly, they make it look like spam.

#How hashtags work on Discover

Every hashtag in a Discover post becomes a **topic**. People can **follow topics** and **search** them, so a well-chosen hashtag puts your post in front of interested readers — not just your followers.

#Pick the right ones

Use a mix: - **Broad**: #Cricket, #Recipes, #Jobs - **Niche**: #PSL, #DesiBreakfast, #RemoteJobsPakistan - **Local**: #Lahore, #Karachi, #Islamabad - **Branded** (optional): your own tag for a series, like #MondayTips

#How many?

**2–4** is the sweet spot. Ten hashtags looks desperate and dilutes relevance.

#Where to put them

At the end of the post, or naturally inside a sentence ("Best #chai spots in #Lahore"). Readability first.

#Mistakes to avoid

- **Irrelevant trending tags** — people unfollow and report. - **Hashtag-only posts** with no value. - **Spaces or punctuation** inside a tag — #small business becomes #small. - **Banned or misleading tags**.

#Find good hashtags

- Search a topic on Discover and look at what's active. - Note tags used by respected accounts in your niche. - Track which tags bring you replies and followers.

#Beyond hashtags

Reach also comes from **consistency**, **replies**, **reposts** and sharing your posts to your **channel**. See [growing a channel](/blog/create-channel-and-grow-audience).

#Frequently asked questions

How many hashtags should I use?

Two to four relevant hashtags per post.

Do hashtags work on Yapie?

Yes. Hashtags on Discover become topics that people follow and search.

Should I use trending hashtags?

Only if your post genuinely fits; irrelevant tags hurt trust and reach.